Business

‘Deadpool and Wolverine’ continued to dominate the box office this summer, taking in $96 million

One of the most anticipated movies of the year, “Deadpool and Wolverine” exceeded expectations, earning $96 million domestically, according to ComScore data.Industry analysts are predicting that this summer’s domestic box office gross will top $200 million this weekend, setting a franchise record.

“A $200 million opening weekend for an R-rated movie is a milestone for the industry, but before the release of this movie, it was unimaginable,” said a television executive. Box Office Pro Daniel Loria.

The first “Deadpool” movie released in 2016 broke the record for the highest opening weekend for an R-rated movie with $132 million, and 2018’s “Deadpool 2” is at No. 1 on the charts. 1 and $125 million at the domestic box office. Loria said that even when adjusted for cost overruns, both films are relatively light compared to the $200-220 million estimated for the third film. An opening weekend of this magnitude puts “Deadpool and Wolverine” on par with some of Marvel’s biggest blockbusters, including “The Avengers” (2012, $207 million) and “Black Panther” (2018, $202 million).

“It’s one of the 10 highest grossing movies of all time and the sixth highest grossing movie of all time,” said Paul Dergarabedian, senior media analyst at ComScore. “For Ryan Reynolds, Hugh Jackman and (director) Shaw It’s also the biggest opening weekend for Enlivet.”

Dergarabedian added that the film’s publicity, admiration and enthusiasm of the audience “made the end of July a weekend for the history books.”

According to Box Office Pro, the popularity of “Deadpool and Wolverine” has increased the demand for theatrical performances, due to the increase in the number of shows in theaters across the United States, and currently 43% of US theaters. distribution. The film has a score of 97% on Rotten Tomatoes, making it the second highest rated in the Marvel Cinematic Universe after “Spider-Man: No Way Home.” This film also received an “A” grade from CinemaScore of the previous two films.

Box office success boosts comeback After a quiet spring, the summer box office started to slow down, but several blockbusters brought new dynamism to the film industry. “Since June, we have launched blockbusters and action movies, starting with “Bad Boys”, followed by “Inside Out 2”, “The Dead: Day One”, “Despicable Me 4”, etc. Wait.

Last week, Disney announced that Inside Out 2 was the highest-grossing animated film of all time. The film earned $1.46 billion at the global box office, more than the 2019 record holder “Frozen 2.”

When the film was released on June 16, domestic sales were down 25% in 2023, according to ComScore. But less than three weeks after the release, the domestic currency deficit fell to 19% from 27% last year. The current deficit is 16.9%, but based on the success of “Deadpool and Wolverine”, the deficit will decrease again. This time last year, Super Mario Bros. The film topped the box office, grossing over $574 million. The continued success of “Barbie” and “Oppenheimer”, released on July 21, will help domestic box office revenues exceed $9 billion by 2023, the highest level since epidemic. Analysts say that all activities in 2024 will be very weak, but the film industry can close the gap due to the success of summer movies. “This week’s results give us more insight into box office prospects for 2024, but we’re still a long way from the end of the year and we’ll still see ups and downs compared to to next year,” said Dergarabedian. The total annual cost of the box office is between $8.2 billion and $8.7 billion, he said. “Given the weak revenue in the first quarter and April, it’s amazing that we were able to exceed $8 billion in revenue.”